Quotes About Advertising

The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.

Typography is a hidden tool of manipulation within society.

Marketing is what you do when your product is no good.

As Pierre Bourdieu signalled as long as two decades ago, coercion has by and large been replaced by stimulation, the once obligatory patterns of conduct by seduction, the policing of behaviour by PR and advertising, and normative regulation by the arousal of new needs and desires.

Al explorar el mercado en busca de artículos de consumo, son atraídos a los comercios con la promesa de que allí encontrarán las herramientas y materias primas que pueden (y deben) usar para volverse "aptos para el consumo", y por lo tanto cotizar en el mercado.

The average person can tolerate being told something which he or she knows nothing about. (Which is why news is an effective advertising approach.) But the average person cannot tolerate being told he or she is wrong. Mind-­changing is the road to advertising disaster.

With a plethora of products in every category, how does a company use advertising to blast its way into the mind? The basic underlying marketing strategy has got to be "reposition the competition." Because there are so few creneaus to fill, a company must create one by repositioning the competitors that occupy the positions in the mind. In other words, to move a new idea or product into the mind, you must first move an old one out.

In politics," said John Lindsay, "the perception is the reality." So, too, in advertising, in business, and in life.

the professionals who are opposed to advertising say it downgrades their profession. And it does. To advertise effectively today, you have to get off your pedestal and put your ear to the ground. You have to get on the same wavelength as the prospect. In advertising, dignity as well as pride goeth before destruction, and a haughty spirit before a fall.

Never run advertising until the major publicity possibilities have been exploited.

Don't try to trick the prospect. Advertising is not a debate. It's a seduction. The

Advertising can only maintain brands that have been created by publicity.

Aflac, the company that brought us the duck. In the year 2000, the company had a name recognition of 12 percent. Today it's 94 percent. And sales have gone up just as dramatically. Aflac sales in the American market went up 29 percent the first year after the duck arrived. And 28 percent the second year. And 18 percent the third year.

But positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect.

Whatever modern democracies may tell themselves about their commitment to free speech and to diversity of opinion, the values of a given society will uncannily match those of whichever organizations have the scale to pay for runs of thirty-second slots around the nightly news bulletin.

you market and advertise those goods, and when you receive orders, you forward those orders to the supplier. Your supplier then directly ships the products listed on the order to your client from their own warehouse at their own shipping cost.

To sell something familiar, make it surprising. To sell something surprising, make it familiar.

This sell something familiar, make it surprising. To sell something surprising, make it familiar.

When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them?

But perfectly personal advertising is a dream of advertisers, not of customers.

Applied good taste is a mark of good citizenship. Ugliness is a from of anarchy.. ugly cities, ugly advertising, ugly lives produce bad citizens.

For the materialist, advertising becomes the powerful drug that feeds the addiction. Advertising prays on one's sense of inadequacy and loneliness. It promises that products and services will enhance a person's personality and identity and make him or her more appealing

A man is paralyzed mentally by a beautiful woman, and advertisers take advantage. Like those ads where a woman in the bikini is next to a 32-piece ratchet set. We're going, "She's right next to the ratchet set, if I had the ratchet set, it would mean that . . . I better just buy the ratchets."

What I'm saying is, where have all the real people gone? Where are the recognizably-human beings? Of course, it's silly of me to look them on TV commercials, no one watches ads for their true-to-life portrayals. If the ads were full of real people, they wouldn't be able to sell anything. Which is the point of this rambling column. Real people just don't sell.