Quotes About Advertising

The printed newspaper is a powerful showcase for news, opinion and advertising.

Prior to 'The Karate Kid', I did commercials - Kool-Aid, Pepsi, milk - and I had always been cast as the all-American nice guy.

The only way to advertise is by not focusing on the product.

Perfume is pretty good because nobody has to hold the product by their face or use it.

The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.

Now, product placement, whichever way you look at it, whether you like it or you think it's disgusting, or whatever, it's what it is.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

When the product is right, you don't have to be a great marketer.

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.

I have personally believed in every product I have ever advertised.

You just have to make sure the model you're working on does not undersell your product.

Books have become products, like cereal or perfume or deodorant.

Making a movie is like a marathon, and commercials are like sprints - they're equally satisfying, but in different ways.

Turn off the TV and start digging around for information that's not from a corporation trying to make money.

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media - is just as important.

I think it's a disgrace to make actors become pitchmen. You see it on 'The Beverly Hillbillies,' you see it on 'Bonanza.'

I don't think display advertising is the future of advertising.

Australia isn't the most diverse place when it comes to media and advertising. I literally had no one to look at on TV other than Beyonce and Rihanna - and I definitely do not look like those amazing women.

Strong emotional connections between individuals, customers, and salespeople that trust each other will always be 10 times more powerful than the most expensive ad campaign. That's the power social media makes possible.

I secretly wish I had experienced advertising in the 'Mad Men' period.