Quotes About Advertising

Trump is a branding expert. He is a marketing genius to some extent.

Major markets are a key factor in advertise and budgeting decisions.

In our factory, we make lipstick. In our advertising, we sell hope.

We're very good in America at talking about stuff, often stuff to buy. We tend to talk about our iPods. We tend to talk about cars or new fads.

Now with the Internet, a celebrity is fair game, and it's all designed to sell advertising space.

Back when I was a kid, I used to tear pages out of magazines and stick them on my bedroom wall - I had the Eternity ads on my wall and the CK One ads. My whole childhood, those were on my wall, and cut to 20 years later, being asked to be the face of one of Calvin Klein's new fragrances is kind of surreal.

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.

When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, 'I don't want to buy that.' There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted Kennedy, Barney Frank, and others.

I am always looking for a cool tee shirt; maybe one with a rock band or an old advertisement.

I started as a teenager going up on commercials.

When I was doing my research for 'Branded,' I'd meet groups of teenagers and preteenagers or tweens, and they would laugh at a magazine spread in a women's magazine or teen girl magazine and say, 'I'd never buy this outfit. I know these girls are starving themselves.' But they probably would go out and buy the thing eventually.

Hopefully celebrities will resist the allure of advertising e-cigarettes in magazines, and also in movies, knowing that their endorsement have a powerful effect on teenagers.

Teens are the target demographic for everything in pop culture.

Historically, more media has been consumed sitting in front of the television than any other device. Controlling this screen has been the goal of major technology, consumer electronic, and telecommunications companies.

Everything is about color. If you look at magazines and advertising and television, the thing you remember is the color.

Almost every single commercial on television for shampoo, sports shoes, drinks, food, clothes, perfume, cars, etc., is a short fairy tale, for they are given magical qualities.

Many people dismiss morning television as fluff, but the morning hours are where the money is.

I built a very methodical television show around my business. I learned how to use television as a platform to advertise products. I created a platform showcasing the stuff that I build. It's taking the integration model to another level.

American television, for all its faults, still has a black presence in shows and even in commercials. You'll see black people in automobile ads, black women starring on their own television shows. We don't see that on British television.

It's not enough just to put great television shows out anymore.

You can tell the ideals of a nation by its advertising.

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.

Telling lies does not work in advertising.