Quotes About Advertising

The Machiavelli of the 20th century will be an advertising man, his Prince , a textbook of the art and science of fooling all the people all the time.

He had allowed the advertisers to multiply his wants; he had learned to equate happiness with possessions, and prosperity with money to spend in a shop.

All that is needed is money and a candidate who can be coached to look sincere. Political principles and plans for specific action have come to lose most of their importance. The personality of the candidate, the way he is projected by the advertising experts, are the things that really matter.

I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.

This advertisement let you be yourself, which is what most people really wanted, when you came to think of it.

it is called 'camel case' or 'intercapping' -- of writing small letters next to large in the same word, as in such popular significations as iPod, eBay, iTunes, etc. which few would argue is a distinct sign of illiteracy.

I think that in the future, clocks won't say three o'clock anymore. They'll just get right to the point and rename three o'clock 'Pepsi.'

violent content in the film clips actually impaired participants' memories of the products

Do you know why you aren't charged to use social media platforms? Because you aren't the customer. You're the product." "Meaning what?" said Ashley. "Meaning these companies are selling you. Data on every aspect of your lives.

The manner in which marketing addresses women tells us a great deal about what women are actually motivated by when they think men aren't watching. Consider the endless numbers of advertising campaigns and pieces in women's magazines dedicated to motifs like 'Make him drool'.

Only a madman would try to market headache medicine today under the name John's Headache Pills. This would be insufficiently techno-marvelous. No, the name must sound like it carne out of a laboratory yesterday ... Zantistat 100, or something like that.

If tomorrow, women woke up and decided they really liked their bodies, just think how many industries would go out of business.

Targeted advertising of this kind is often held up as the quintessence of a scientific approach. But again, at least some of those consumers, and possibly many of them, would have bought the products anyway. As a result, the ads were just as wasted on them as they were on consumers who saw the ads and weren't interested.

It's inappropriate and vulgar and absolutely unacceptable to use your private life to sell anything commercially, but I think it's kind of a sickness.

In 1934, after Upton Sinclair was defeated in his campaign to become the next governor of California, he labeled the advertising concern that defeated him a "lie factory." Marston took much the same view. One of Wonder Woman's most sinister adversaries, the Duke of Deception, runs an advertising firm called the Lie Factory.

In 1952, Republicans spent $1.5 million on television advertising to the Democrats' puny $77,000.

At the time of Polaroid - and I did a couple of other commercials just before I stopped doing that stuff - at that point I was at the level where they respect you and your opinion and all that sort of thing.

Every dollar you spend on training saves you two dollars on advertising.

The truth is, we have this idea that late night is about creativity and being cool, but that's not our job. Our job is to get as many people watching the commercials in between our show. That's the reality of it.

Double your pleasure, double your fun with . . . Doublemint, Doublemint, Doublemint gum.

You don't have to be Jewish to love Levy's Rye Bread.

People who get to express their voice are paid by the people who make profit from it. So they're going to make you believe you have to spend your money buying these products otherwise you won't be happy. This is really wrong. Especially the implication it carries.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Marketing is the obverse of programming.