Quotes About Advertising

We do everything from community management to specific marketing promotions.

Advertisers with their bag of goodies and promotions have entered classrooms and begun to put up billboards and posters inside schools. They persuade cash-starved schools into opening their doors to them by paying for access to classrooms and space for their advertising material and promotions.

These films however, have ambiguity built into them, because it's too easy in film to make a strident work of propaganda or advertising, which are really the same thing anyway, meaning the message is unmistakable.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

He had done it all, from barnstorming to crop dusting, and had even flown a Davis Waco with the Baby Ruth Flying Circus. It was an advertising blitz unlike anything the country had ever seen. Billy would fly over county and state fairs, racetracks, and crowded beaches in his red and white plane, dropping hundreds of tiny rice paper parachutes—each one bearing a small Baby Ruth candy bar—on the crowds below.

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.

I want to do other things like more fashion campaigns.

There are fewer established rules in the way you tell a story for commercials than in features. It's a great little short story you get to play with.

There will presently be no room in the world for things; it will be filled up with the advertisements of things.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

My first job was an AFI short film, 'Chasing Daylight,' when I was 11, and I made a couple of commercials that never aired.

A lot of the advertisement is done by saying: first of all, have a complex about who you are.

If you don't like an ad, why should anybody else?... We're all consumers... That's why I always create commercials for myself first of all. I am the consumer I know best. If I think it's a great commercial, I figure the rest of the people might think so, too. I haven't been wrong so far.

My first thing was a McDonald's commercial.

I tend to think that the whole concept of, 'I saw this TV show, and someone was wearing this sweater, and now I'm going to buy that,' it's something that's been talked about for a long time, but I've never really seen it work. When people are watching an entertainment show, they want to be entertained.

It is vital that there is a narrator figure whom people believe. That's why I never do commercials. If I started saying that margarine was the same as motherhood, people would think I was a liar.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us.

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.

Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere is covering the costs whether that is through advertising, a patron's largesse or a license fee. Advertising is no longer subsidising the industry and so the cost must fall somewhere - why not on the people who use it?

I began as a graphic designer. As part of my work, I created film symbols for ad campaigns. I happened to be working on the symbols for Otto Preminger's 'Carmen Jones' and 'The Man With The Golden Arm' and at some point, Otto and I just looked at each other and said, 'Why not make it move?' It was as simple as that.

I have been doing commercials on camera since I was ten.

Buying a banner, you have no control whether ten different people see your ad once, or one person sees it ten times.