Quotes About Advertising

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

The first part of my career, how I was paying the bills was commercials. I was just doing tons of commercials.

Many of us grew up with colourful characters such as Tony the Tiger, Coco the Monkey and Ronald McDonald. These figures were designed to market products - from sugary breakfast cereals to hamburgers - to children.

Tony Kaye is great with that kind of stuff. Up until American History X, he had only done commercials.

Whenever anyone finds out that I'm Tony, 'Oh, do it! Do it!' What they mean is they want me to say, 'Put a tiger on your team with Kellogg's Sugar Frosted Flakes. They're great!' That's what everybody wants to hear.

When Kellogg's brought up the idea of the tiger, they sent me a caricature of Tony to see if I could create something for them. After messing around for some time I came up with the 'Great!' roar, and that's how it's been since then.

Green issues have been used as a marketing tool. Sometimes these green claims are completely meaningless.

I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.

My being bought as a politically outspoken artist is a more potent advertising tool for Apple than a 100 more explicit ads.

At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.

Now the playbook is we build AI tools to go find these fake accounts, find coordinated networks of inauthentic activity, and take them down; we make it much harder for anyone to advertise in ways that they shouldn't be.

Maybe it's naive to say, but it almost seems like, in the past, people tried to sell you something you would actually need, like a hammer or a broom or a toothbrush. But now there's this notion that they can sell you anything. And all they have to do is convince you that you need it.

Other than things like toothpaste, I don't buy anything that isn't sold to me.

The elections are run by the same industries that sell toothpaste on television.

If you can sell green toothpaste in this country, you can sell opera.

If you are funny, people will like you. A lot of advertising is based on this simple rule. The Tory MP Boris Johnson has benefited a lot from it.

We should remember the campaign advertising will be only a smaller portion of the President's total exposure.

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.

We use social media as an adjunct to my total media/market outreach.

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

Come si possono portare i consumi all'infinito? Il meccanismo è costruito su tre leve che sono la pubblicità che ci fa desiderare qualcosa, rendendoci insoddisfatti di ciò che abbiamo; il credito, che ci permette di acquistare qualcosa anche se non abbiamo il denaro necessario; e la cosiddetta obsolescenza programmata che ci impone di rinnovare il consumo perché il mercato offre oggetti costruiti per durare sempre meno.

We believe that advertising is just another form of information, and consumers should be able to get that information in whatever form they like.

Everything communicates