Quotes About Advertising

Junk is the "ideal product" because the "junk merchant does not sell his product to the consumer, he sells the consumer to his product. He does not improve and simplify his merchandise. He degrades and simplifies the client.

Since many of today's best-known manufacturers no longer produce products and advertise them, but rather buy products and "brand" them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images.

So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for industrial-strength Raid.

Los dibujos animados y los anuncios de las hamburgueserías hablan a los niños con una voz tan seductora, que los padres no pueden competir con ella.

That we live a sponsored life is now a truism and it's a pretty safe bet that as spending on advertising continues to rise, we roaches will be treated to even more of these ingenious gimmicks, making it ever more difficult and more seemingly pointless to muster even an ounce of outrage.

What editors are obliged to appear to say that men want from women is actually what their advertisers want from women.

The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.

Advertisers are the West's courteous censors.

Ads do not sell sex—that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.

they keep women consuming their advertisers products in pursuit of the total personal transformation in status that the consumer society offers men in the form of money.

In short, it was not commonly understood at that time that ideals didn't simply descend from heaven, that they actually came from somewhere and that they served a purpose. That purpose, as I would then explain, was often a financial one, namely to increase the profits of those advertisers whose ad dollars actually drove the media that, in turn, created the ideals. The ideal, I argued, also served a political end.

O mito da beleza gera nas mulheres uma redução de amor-próprio, com o resultado de altos lucros para as empresas.

As she put it more wearily in a later interview in New Woman, Advertisers don't believe in female opinion makers. Steinem believes that it's the advertisers who've got to change. And she believes they will, though perhaps not in her lifetime.

The last thing the consumer index wants men women to do is to figure out how to love one another: The 1.5$ trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex—that would be counterproductive, [...] What they sell is sexual discontent.

Tatiana Mamanova, a Soviet feminist, responding to a question about the difference between the West and Russia, replied, The pornography... it's everywhere, even on billboards... [it] is a different kind of assault. And it doesn't feel like freedom to me.

Thirty-five thousand dollars worth of advertising was withdrawn from a British magazine the day after an editor, Carol Sarler, was quoted as saying that she found it hard to show women looking intelligent when they were plastered in makeup.

Newspapers of the future, to be conducted successfully, must be divorced from special privilege and relieved from the subsidy of advertising. They must cease to be organs of propaganda for the interests which patronize their advertising columns. The type of newspaper which publishes scandal and lewd pictures will eventually go the way of all forces which debauch the human mind. These

Rents were high, according to the ads in real estate agents' windows, but not killer high.

Do musical preferences predict political inclinations? Not long ago, an official with Pandora said that its predictions about those inclinations, based on zip code as well as musical choices, are between 75 and 80 percent accurate. And with that level of accuracy, it developed an advertising service "that would enable candidates and political organizations to target the majority of its 73 million active monthly Pandora listeners based on its sense of their political leanings.

I'm not a big fan of the high-altitude approach of mega TV ads.

My earliest memories are doing commercials and TV.

Most of the people in advertising now - mention Bill Bernbach to them, they don't know.

The biggest advertising dollars are coming from television - not to mention there's just a certain 'aura', there's a certain feeling about being on TV where it still is special to a lot of people.

Today's merger makers are not ad people; they're building communications companies.