Quotes About Advertising

At Current, television is all we do - that's our business. We don't have amusement parks I have to worry about, we don't have environmental cases against us, we don't have a series of outdoor-advertising companies.

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Certainly, it seems true enough that there's a good deal of irony in the world... I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception.

If you can't advertise yourself, what hope do you have of being able to advertise anything else?

Down with advertising that forgets to promise the consumer any benefit. Down with creative show-offs. Too clever by half. If you spend your advertising budget entertaining the consumer, you are a bloody fool. Housewives don't buy a new detergent because the manufacturer told a joke on television last night. They buy it because it promised a benefit. If I could persuade the lunatics to give up their pursuit of awards, I would die happy.

companies that profit from your attention have succeeded with a masterful marketing coup: convincing our culture that if you don't use their products you might miss out.

But part of what makes social media insidious is that the companies that profit from your attention have succeeded with a masterful marketing coup: convincing our culture that if you don't use their products you might miss out.

It's not neutral. They want you to use it in particular ways and for long periods of time. Because that's how they make their money.

Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.

Advertising is the most potent influence in adapting and changing the habits and modes of life affecting what we eat, what we wear, and the work and play of a whole nation.

Original Sin has great marketing potential.

Thus, all ads effectively have two audiences: potential product buyers, and potential product viewers who will credit the product owners with various desirable traits.

Hemorrhoids. Cockroaches. Anal warts. Lonely nights. Smoking's ravages. AIDS. All the ads promised relief from these things, but where was the relief from these ads?

Alphabet, is worth nearly $800 billion, only about $100 billion less than Apple. How do you get rich by giving things away? Google does it through one of the most ingenious technical schemes in the history of commerce. Page's and Brin's crucial insight was that the existing advertising system, epitomized by Madison Avenue, was linked to the old information economy, led by television, which Google would overthrow.

Rules, established with reason and justice, can easily outlive their usefulness as circumstances change, yet can remain in force through inertia. It is then not only right, but useful, to break those rules as a way of advertising the fact that they have become useless—or even actually harmful.

Los anuncios! Un procedimiento para atraer a los desinteresados. ¿Qué le importaba a un fabricante de vehículos terrestres si el deseo de un individuo desconocido hacia su producto era espontáneo o provocado? Si el cliente —esa era la palabra— podía ser artificialmente convencido o sugestionado para sentir tal deseo y actuar en consecuencia, ¿no era eso todo lo que le importaba al fabricante?

So many things for me are unfortunate in the commercialization of something that is special. It's like when Led Zeppelin appears in Cadillac commercials. There's something that is taken away from your love of this thing and your connection to it.

The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that if we are not careful, we forget to be insulted by it.

If it doesn't sell, it isn't creative.

The best ad is a good product.

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.

If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising.

The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived; less from the desire to seduce than from the desire to be seduced.