Quotes About Engagement

Write like you talk. Often.

Creating value through interaction is far more important than solving a consumer's problem in thirty seconds.

Once you've engaged with an organization or a relationship or a community, you owe it to your team to start. To initiate. To be the one who makes something happen. To do less is to steal from them.

Group projects are the exception in school, but they should be the norm.

The one path that never works is the most common one: doing nothing at all.

This is an addictive pastime. You take no real risk, touch the world, and it responds. Repeat.

A group needs only two things to be a tribe: a shared interest and a way to communicate.

In unstable times, growth comes from leaders who create change and engage their organizations, instead of from managers who push their employees to do more for less.

Correct is fine. But it is better to be interesting.

There are fewer and fewer good jobs where you can get paid merely for showing up. Instead, successful organizations are paying for people who make a difference and are shedding everyone else. Just

It's foolish to expect that one exposure to your message will instantly convert someone from stranger to raving ideavirus-spreading fan. So plan on a process. Plan on a method that takes people from where they are to where you want them to go.

How many people would reach out and wonder (or complain) if you didn't send out that next email blast? That's a metric worth measuring and increasing.

The first thing a leader can focus on is the act of tightening the tribe. It's tempting to make the tribe bigger, to get more members, to spread the word. This pales, however, when juxtaposed with the effects of a tighter tribe. A tribe that communicates more quickly, with alacrity and emotion, is a tribe that thrives.

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

there's a difference between telling people what to do and inciting a movement.

Once you've engaged with an organization or a relationship or a community, you owe it to your team to start. To initiate. To be the one who makes something happen. To do less is to steal from them. If you hide your spark, bury your ideas, keep your questions and notions from the team, you have hurt them as badly as if you had stolen a laptop and fenced it on eBay.

Yes, the Internet is a discovery tool, but no, you're not going to get discovered that way. Instead, you will make your impact by uniting those you seek to serve.

Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.

Permission Marketing Is Anticipated, Personal, Relevant

Think for a second about the people you know who are engaged, satisfied, eager to get to work. Most of them, I'll bet, make change.

People yearn for change, they relish being part of a movement, and they talk about things that are remarkable, not boring.

Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You're not going to buy an armoir while standing on the subway.

Marketing is the act of making change happen. Making is insufficient. You haven't made an impact until you've changed someone.

You can keep waiting to get plucked from obscurity, or you can learn how to champion your project one person at a time.