Quotes About Engagement

It encourages you to focus on your work and the generosity that comes from interacting with (and helping) your community.

They're building an asset that has nothing to do with brand and everything to do with their relationship with you.

Response is always better than reaction.

Selling ice cream on the beach in the summer is easy. Raising people's expectations, engaging in their hopes and dreams, helping them see further—that's the difficult work we signed up for. From now on, your customers know more than you do about your competitors. And so your commodity work, no matter how much effort you put into it, is not enough.

That's it—three steps: motivate, connect, and leverage.

Instead of trying to use your technology and expertise to make a better product for your users' standard behavior, experiment with inviting the users to change their behavior to make the product work dramatically better.

marketers have turned advertising into an interactive process. Using relationships and frequency and permission

Waiting isn't easy, which is precisely why it is so effective when engaging with other people.

The alternative to tourism The linchpin, the engaged one, the graceful actor in an unfolding play—these people don't seek to only inspect. They're not traveling in order to tick a checkbox. Instead, they open themselves to the world they bought a ticket to, knowing full well that they will be changed.

Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be. The

Bullet points are not the point.

The future of your organization depends on motivated human beings selflessly contributing unasked-for gifts of emotional labor.

Before a marketer can build trust, it must breed familiarity. But there's no familiarity without awareness. And awareness—the science of letting people know you exist and getting them to understand your message—can't happen effectively in today's environment without advertising.

What most people want in a leader is something that's very difficult to find: we want someone who listens. Why

effective marketing now relies on empathy and service.

Too many organizations care about numbers, not fans.

Permission Marketing represents a huge threat as well as a huge opportunity.

the new form of marketing is leadership, and leadership is about building and connecting tribes of like-minded people.

Strangers Friends Customers Loyal Customers Former Customers

You can create dozens or even hundreds of paths for an individual to follow from the first contact until the highest level of permission is granted.

Here's another way to describe the two axes: One asks, Can you see it? The other wonders, Do you care?

The first thing a leader can focus on is the act of tightening the tribe. It's tempting to make the tribe bigger, to get more members, to spread the word. This pales, however, when juxtaposed with the effects of a tighter tribe. A tribe that communicates more quickly, with alacrity and emotion, is a tribe that thrives. A tighter tribe is one that is more likely to hear its leader, and more likely still to coordinate action and ideas across the members of the tribe.

When you meet someone, you need to have a superpower.

Each of us can show up in our own way, but the choice is the same: to lead, to create work that matters, and to find the magic that happens when we are lucky enough to cocreate with people who care.