Quotes About Engagement

People don't remember what they read, what they hear, or even what they see. If they're lucky, people remember what they do, but they're not very good at that either.

Your best customers become your new salespeople.

Dac? poÈ›i încânta doar È™ase sute de oameni, cel mai bun mod de a începe este s? stabileÈ™ti pe care. Alege oamenii care vor ceea ce oferi tu. Alege oamenii cei mai deschiÈ™i s?-È›i asculte mesajul. Alege-i pe cei care le vor spune persoanelor potrivite...

Choose the people who want what you're offering. Choose the people most open to hearing your message. Choose the people who will tell the right other people …

Permission Marketers are totally obvious about their objectives with the consumer.

People don't engage merely to remind one another of the status quo. Instead, they eagerly engage when they want something to improve. This microleadership is essential to the health of your organization.

Return on Connection Investment

Most leaders focus only on the third tactic. A bigger tribe somehow equals a better tribe. In fact, the first two tactics almost always lead to more impact. Every action you take as a leader can affect these three elements, and the challenge is to figure out which one to maximize.

Think for a second about the people you know who are engaged, satisfied, eager to get to work. Most of them, I'll bet, make change. They challenge the status quo and push something forward—something they believe in. They lead.

A medida que la gente va bajando por el embudo —y pasa de desconocido a amigo, de amigo a cliente, de cliente a cliente fiel—, el estatus de su confianza cambia.

It's not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.

The only people we can serve are curious, dissatisfied, or bored.

A successful manager told me that stopped wearing a watch. She found that the work was so immersive, anchoring it to whatever hour it happened to be was pointless. The watch reminded her of the rigors of appointments and the status quo, while her goal was to be there, right here, right now, in the moment, and to do the work in front of her. The watch had no role in doing that right, so, for now, it's gone.

The first thousand customers, if they're the right people, are practically priceless.

People don't remember what they read, what they hear, or even what they see. If they're lucky, people remember what they do, but they're not very good at that either. We remember what we rehearse.

Lean in, back off, but don't do nothing.

Organizations respond to competitive threats. Individuals respond to colleagues or to opportunities. Response is always better than reaction.

When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect

My friend didn't understand what it means to be in the world, to be present and aware.

The job is not the work.

The more important the project we take on, the more difficult it is to find certainty that our work will succeed before we begin. We can begin with this: If we failed, would it be worth the journey? Do you trust yourself enough to commit to engaging with a project regardless of the chances of success?

Good marketers tell a story. Choose your customers. Fire the ones that hurt your ability to deliver the right story to others. Living and breathing an authentic story is the best way to survive in a conversation rich world.

When you meet someone, you need to have a superpower. If you don't, you're just another handshake. It's not about touting yourself or coming on too strong. It's about making the introduction meaningful.

The challenge for most people who seek to make an impact isn't winning over the mass market. It's the micro market. They bend themselves into a pretzel trying to please the anonymous masses before they have fifty or one hundred people who would miss them if they were gone.