Quotes from Jay Conrad Levinson

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

There is extraordinary chemistry that exists in long-term relationships

you don't need many. You need only one good one.

Know what message (strengths/accomplishments) you want to get across during the interview. Answer questions in two parts—what they want to know and what you want them to know.

quality is not what you put into your product or service but what your customers get out of it.

If you can't convert those people to paying customers, you'll have failed at one of Internet marketing's necessities—converting visitors to customers.

1. The brain uses images to help the conscious mind understand.

There are two great days in a person's life—the day we were born and the day we discover why." —William Barclay

Because they are so intimidated and worried about making mistakes, they simply don't do it.

if you can talk to them about themselves, you'll have their full attention.

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

instead of saying "fifty-five and older," say "fifty-five and better.

Relationship innovation is more important to women than product innovation is.

More than 95% of jobs are not advertised anymore because employers are ill equipped to deal with the avalanche of resumes, each one of which has to be filed, tracked, and replied to for Equal Opportunity Employer reasons.

The road to profitability is paved with credibility. Credibility is something you earn by how you market, where you market, how you treat people, how you act, and your overall level of professionalism. Away from the business arena, the term is street cred, and it's the road to respect.

We explain why newspapers and job boards (passive mediums) are rapidly being replaced by Boolean search strings (keywords) on LinkedIn, Facebook, and Twitter.

On Jobs in Pods, you can hear the hiring manager (or recruiter) tell you specifics about the job, and what impresses them in a job interview.

To get at these opportunities, you need to relearn how to search for opportunities and articulate your value to employers in terms they can understand.

An employer's decision-making process is less rational than you might think.

Mitsubishi spent $25 million to showcase its cars in Universal's 2 Fast 2 Furious.

If you love paper, you can print the e-book and have lots of paper.

Creativity comes from knowledge. You must have knowledge of your own product or service, your competition, your target audience, your marketing area, the economy, current events, and the trends of the time. With this knowledge, you'll have what it takes to develop a creative marketing program, and you'll produce creative marketing materials.

In the fool's mind, there are many choices; in the wise man's mind, there are few.

Combined with your meme, your theme—an unintentional rhyme—gives you double-barreled memorability.