Quotes from Jay Conrad Levinson

Avoid discussing salary—he who gives a number first loses negotiating power. If backed into a corner, give a salary range rather than a finite number. Base your range on competitive data.

it's depressing if you can't do something, sell something, establish something with all those people who visit you.

three main secrets of a guerrilla marketing location: Internet, Internet, Internet.

It was true in the early 1960s, more women smoked than men.

mediocre marketing with commitment works better than brilliant marketing without commitment.

I tell my clients that the single most important word for them to remember while they are engaged in marketing is commitment. It means that they are taking the marketing job seriously. They're not playing around, not expecting miracles. They have scant funds to test their marketing—they must act. Without commitment, marketing becomes practically impotent.

More than half your marketing time should be devoted to your existing customers.

Answers of less than 30 seconds are generally insufficient, but answers over three minutes are too long.

Knowledge is the currency of the twenty-first century.

Ask for a monthly allowance instead.

Partial-Payment Plans If there's one thing a customer likes more than a high number, it's a low number.

Regard every "no" as a "not today" and a step closer to "yes.

When you ask how they are doing, they usually will say, "Great. Never better," which will make you feel like crap. That's just their game face; they are not doing any better than you are. You are the only person you need to please. If you stick with your plan, you will achieve success.

Job hunting is a do-it-yourself activity. There is just no way around it.

Everybody can market intelligently and establish many rewarding relationships with a good blog.

a surefire way to access that unconscious mind: repetition.

rank-and-file staff rarely want to hire people more skilled than themselves.

To address right-brained people, you use pictures, appeals to the imagination, color, rhythm, and space.

You watch a TV show about running the Colorado River. During the show, there's a commercial for a company that organizes Colorado River trips. That's nanocasting.

Research has shown that 63 percent of Americans will pay as much as 36 percent more to patronize a business that is environmentally friendly.

why people open and respond to e-mail listed these factors: • Products or services featured (54 percent) • Written copy (40 percent) • Subject line (35 percent) • Compelling offers (discounts, free shipping) (33 percent)

Brain righties love open space.

subject lines shorter than 50 characters in length, as well as an increased number of hyperlinks, led to increased open- and click-through rates.

The idea is to have a wonderfully responsive list of people who opted in to your list, and then to send them a brief e-mail with a hyperlink to your Web site. That e-mail must be readable on one screen with no scrolling.