Quotes from Jay Conrad Levinson

When you find an opportunity of interest on Monster, CareerBuilder, HotJobs, Craigslist, SimplyHired, Dice, or Vault, the toolbar will show you the people in your LinkedIn network at that particular company. Using Guerrilla methods, you will be able to connect with them directly and increase your probability of success.

For salaries less than $50,000, focus the employer on the dollar per hour amount. Simplify and minimize the concession you need.

Candidates who reach out to recruiters through LinkedIn are much more likely to break through the clutter and get recruiters' attention than are people who simply send in a resume and/or leave a voice mail.

Along with that warning comes a strong suggestion that you market directly to the unconscious mind of your prospects. There are five reasons you should do this.

Your sales copy is the only contact you'll have with the vast majority of your visitors. That's why you have to make the most of it.

A strong opt-in offer.

Enthusiasm at its highest form is called passion.

visitors to your site still want to read about themselves more than about you.

Without passion, there is little enthusiasm. Without enthusiasm, profits are few and far between.

A business that can't make the commitment to three entries a week doesn't need and shouldn't have a blog.

2. The unconscious mind is much smarter than the conscious mind.

You don't have to give away free things in order to be generous. You can prove your generosity by your ability to listen and see things from your customer's point of view. You can prove it by your willingness to share information, by the inside tips you give to your customers.

Marketing experts see today as two separate ages. One requires the age-old principles of patience and commitment for the eventual profit. The other requires a can't-refuse offer, a large and responsive mailing list, and online dexterity for the quick profit. The guerrilla marketer of today operates comfortably in both ages.

A focused resume is a powerful resume. A resume that tries to be all things to all people ends up being nothing at all.

advertising or PR, which gives a short burst of traffic, search engine optimization can increase traffic to your site for months or years.

Time, though you've probably lived all your life believing the contrary, is not money. If you run out of money, there are many ways to scrounge up more. If you run out of time—well, that's all she wrote.

3. The unconscious mind controls the internal dialogue.

marketing has a beginning and a middle but not an ending.

More than half your marketing time should be devoted to your existing customers.

If they send you an e-mail, respond within twenty-four hours, though two hours is far better, and two minutes is best.

To improve your response rate, use testimonials.

Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.

What Is Personal Branding?  Personal branding is the process of identifying the unique and differentiating value that you can bring to an organization, team, and/or project and communicating it in a professionally memorable and consistent manner in all of your actions and outputs, both online and offline, to all current and prospective stakeholders in your career.

He broke the bank with that claim, and he lived up to it. Although he could have mentioned a myriad of other benefits, it was the lack of waiting that hit the bulls-eye for him.