Quotes from Jay Conrad Levinson

the purest form of public relations is human relations.

Women start companies at twice the rate of men and employ more people than the Fortune 500 combined.

In many instances, 90 percent of them look online before they look anywhere else.

Which brings us back to the definition of guerrilla networking: becoming the type of person other people want to meet. It

If you're looking to make inroads with Fortune 1000 companies, then use a keyword search in Google to see if they have corporate alumni web sites.

In its introductory campaign for a T68i cellphone, Sony Ericcson hired 120 actors and actresses to play tourists at popular attractions around the country

You are now required to know what you want and where to get it. You are in charge of manufacturing your own luck.

In order to be irreplaceable one must always be different. —Coco Chanel

People never expected to find you at the corner of State and Main, on Fifth Avenue, or in the Mall of America. But they do expect to find you on the Internet.

All jobs are temporary in the new economy—henceforth you always need to be looking for the next opportunity.

They make it part of their DNA because they know that it now costs six times more to sell something to a new customer than to an existing customer.

One real truth is that people dislike admitting that they're affected by marketing, so they'll usually give the credit to a friend.

majority of successful business owners will tell you flat out that obtaining referrals is the most powerful tactic for attracting new customers.

It is rarely the best qualified candidates who win the most coveted positions. Instead, it is most often the person who "packages" his experience best to meet the needs of employers.

Testimonials are nearly as good as money in the bank, but referrals really are money in the bank.

If you've decided to market online, the first rule of which you should be aware is the rule of thirds: You should determine the budget you'll have for online marketing, then invest one third in developing your site, one third in promoting your site, and one third in maintaining your site. Most ill-advised online marketers invest three thirds in developing their site, then wonder why they aren't earning landmark profits.

no matter how brilliant their site, it's invisible and powerless unless people know it's there.

It's not the strongest of the species, nor the most intelligent, that survive; it's the one most responsive to change. —Charles Darwin

Many people mistakenly try to decide if they want the job during the interview. Big mistake! This will distract you during the interview, and your lack of focus will be apparent to the interviewer. Focus on getting the offer.

Most job seekers don't understand this. If you are not in the recruiter's database and you are not present on the Internet, to the recruiter, you don't exist.

This book will help you start more conversations with people who can hire you.

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.