Quotes from Jay Conrad Levinson

You are your own marketing weapon—not only the things you say and do but also the things you are and believe. According to studies reported in Time magazine, the best five personality traits for you to possess are extroversion, agreeableness, emotional stability, conscientiousness, and openness to experience. It also helps immensely if you like and are fascinated by people.

Get What You Deserve: How to Guerrilla Market Yourself.

I attended a board meeting the next year when the chairman announced that the year would be devoted to no growth.

the best salespeople do not work for a salary but instead for a commission.

The simple point is that people want to feel good about themselves and about the decisions they make. Build that into your marketing, and

everyone knows at least twelve influential people.

If they opt out, bless them—because you won't have to waste time, money, or hopes on them.

Internet is by far his most profit-producing marketing weapon in his arsenal. Yet he has never sold one thing online.

write a brief column on your field of expertise, then offer it to newsletters devoted to that topic.

It's one thing to relay a fact to a person. It's a whole different thing when you tell a story.

When you ask the right questions, consumers will tell you what to do to make your business more profitable. Simply by listening to consumers, you will do the smart thing far more often than if you simply decide to go it alone.

You can find them in one of many affiliate directories. Find them at refer-it.com, affiliatematch.com, associate-in.com, mlmwatch.com, or cashpile.com. Affiliate-Announce.com will even submit your affiliate program for you.

One of the most power-packed media of all is something you already have and doesn't cost you one cent. It's satisfied customers—people you've delighted in the past.

It means that instead of running a couple of large newspaper ads once every few months, you'll run smaller newspaper ads and run them frequently.

People's memories improve 68 percent when they have a visual element to recall.

Don't delude yourself: You cannot succeed without media advertising.

Ratings are virtually meaningless with only two spots a week. It

Because TV, as high potency as it is, does not bring about instant results unless you are having a limited-time sale, making a limited-time offer, or using TV as a direct-response medium, providing viewers with a toll-free number and enough information to make the decision to buy from you.

You must do the thinking for the reader of your resume.

It costs six times more to sell a product or a service to a new customer than it does to an existing customer.

Billboards can do more than attract direct sales on occasion. Billboards also help when you are new to an area and want to make your presence known and when you want to tie in with a unique advertising campaign or promotion.

You must identify all your target markets. Then take careful aim at each.

All other forms of marketing can help you immensely, but direct marketing can help you more.

Direct marketing refers to direct-mail, e-mail, Web site, mail-order, or coupon advertising, as well as to telephone marketing, direct-response TV, postcard decks, door-to-door salespeople, home shopping TV shows, or any method of marketing that attempts to make a sale right then and there.