Quotes About Brands

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins?

Mainstream media has been abandoned by many, for ideological reasons mostly, and brands need to directly engage with the end-user of information and offer opportunities for consumer- and employee-generated content.

I do think that in a digital future, consumers will increasingly turn to brands that they trust. Trust, security, and service are even more important in a digital world.

WOW and Impact are both different brands, but Tessa Blanchard never changes. I'm the same Tessa Blanchard there as with Impact.

BRANDS ARE LESS IMPORTANT. When information was incomplete and slow, people depended on a brand's imprimatur for quality assurance. In the book business, the average number of stars on Amazon and the first few comments that strangers have posted are more important and visible on Amazon than the publisher's name.

It was a typical point, made in typical style, mixing pride and humility.

The horizons of man are incomparably narrower than that of the land on which he toils. Editor of the Nebraska journal

He understood the code of his social class enough to affect an air of indifference about life.

I am associated with good brands, such as my concert tour with Salman Khan. I'd rather do that than take up work for the sake of working.

The case for sponsorships in commercial spaceflight is compelling and could dramatically impact the economics of space tourism. Global brands are looking for fresh, new ways to position themselves on the leading edge of their categories.

Amobee has an enviable track record of success supporting the world's leading brands with their cutting edge, end-to-end mobile advertising solution.

90% trust peers on social networks (even strangers); only 15-18% trust brands.

Because soccer clubs are the only businesses that get daily publicity without trying to, they treat journalists as humble supplicants instead of as unpaid marketers of the clubs' brands. The media often retaliate by being mean. This is not very clever of the clubs, because almost all their fans follow them through the media rather than by going to the stadiums.

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.

The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?

Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.

I like 'Elle' magazine. I love things online, like when all the big brands have a fashion show, I like to see the new collections.