Quotes About Advertising

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

The increasingly progressive messages in marketing campaigns are clearly a mercenary attempt to entice millennials: they are trying to be 'woke.'

When I was 11, I saw this ad for dish soap powder that said, 'Women all over America are fighting greasy pots and pans.' I was so angry. I couldn't understand why it didn't say men as well.

One of the big themes - if not the big theme - of 'Mockingjay - Part 1' is the battle of the airwaves. I don't think teenagers really understand the role propaganda has in our lives in terms of politics, advertising, and the general manipulation of imagery.

Mr. Trump's election has caused a tectonic shift in advertising - just as it has in media more generally - and themes that might have once seemed innocuous or patriotic have suddenly become politically charged, controversial, and divisive.

The POM bottle is sublime, in a way. When you go into a supermarket, you hear that noise everywhere: 'Buy me! I'm going to save your life! I'm going to make you thin!' When you come to that POM bottle, it's like an oasis of calm.

We're communicators, we're problem solvers, and we're lateral thinkers, and there's nothing that can't be improved with that. The world needs us, and we want to be needed.

Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

But surely no company is going to launch an advertising campaign if it thinks it will lose money; therefore, by definition, any social justice-orientated marketing is driven primarily by money, not advancing the cause of human progress.

The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.

The thinner a newspaper or magazine is - due to reduced revenue from advertising dollars - the less editorial content because of the standard ad-to-editorial ratio, and the less money there is to support investigative journalism.

I was always amazed about how much I could finally squeeze into a thirty second commercial.

I have actually directed over thirty plays and about one hundred commercials for cable TV, but have not yet had the opportunity to direct a feature film.

I did one print ad and thoroughly disliked the experience.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

Once you 'got' Pop, you could never see a sign again the same way again. And once you thought Pop, you could never see America the same way again.

A guy is a lump like a doughnut. So, first you gotta get rid of all the stuff his mom did to him. And then you gotta get rid of all that macho crap that they pick up from beer commercials. And then there's my personal favorite, the male ego.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

The best ads are about the customer and how the product will change his life.

The gold box...was a kind of trigger. It gave viewers a reason to look for the ads in TV Guide and Parade. It created a connection between the Columbia message viewers saw on television and the message they read in a magazine. The gold box...made the reader / viewer part of an interactive advertising system. Viewers were not just an audience but had become participants. It was like playing a game...

The very idea of massified advertising meant that large cirulation newpapers were not in the business of selling information to people but rather of selling the attention of their readers to commercial concerns... to tap into the resorvoir of resources constitutred by the growing urban populations

A bachelor, a studio, those were the names for that kind of apartment. Separate entrance it would say in the ads, and that meant you could have sex, unobserved.