Quotes About Advertising

The New York Times was offered a deal with Amazon during the 1990s. It would have transformed the economics of the paper and delivered billions of dollars in revenue over time. According to former CFO Diane Baker, senior management turned it down. They were worried that they would upset Barnes & Noble, which at the time was a big advertiser. Management had nostalgia for a future with steady increases in their current business, and felt threatened by a radical shift in that future.

The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!

Los profesionales del marketing no crean productos y servicios normales y corrientes para gente corriente. Los profesionales del marketing hacen realidad el cambio. Y lo hacen normalizando nuevas conductas.

Innovative marketers invent new solutions to work with old emotions.

Effective marketers have the courage to create tension.

What we choose to market is up to us. If the change you seek to make can't be talked about, perhaps you should find a different change worth making.

Marketing, the verb, changed the market. The market is now a lot less impressed with average stuff for average people, and the market is a lot less impressed with loud and flashy and expensive advertising. Today, the market wants change. "Established 1906" used to be important. Now, apparently, it's a liability. The rush from stability is a huge opportunity for you.

Jay Levinson famously said, "Don't change your ads when you're tired of them. Don't change them when your employees are tired of them. Don't even change them when your friends are tired of them. Change them when your accountant is tired of them.

Marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.

I was the all-American face. You name it, honey - American Dairy Milk, Metropolitan Life insurance, McDonald's, Burger King. The Face That Didn't Matter - that's what I called my face.

Commercials and sometimes other guests - it's the down side of TV. Other people - it's the downside of life in general.

Advertising is the life blood of the digital economy.

There are some people who only know me for cornflakes ads, and that's fine. I have a charmed life.

He wanted to wake up to her smile every day for the rest of his life, like some stupid coffee commercial on TV.

If sports are the toy department of life, then the NFL is the FAO Schwartz of sports.

Apparently we're now in a state where most ads are full of people looking at us in a way that would heat us up down to our toes if it happened in real life, and we don't think anything of it.

Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.

Books so special and rare and yours that advertising your affection feels like a betrayal.

If ads are about selling things, they are not only about selling things; their images can carry symbolic meanings, transmit messages, and create moods in ways that cannot be reduced to the conscious intentions of their creators and cannot be wholly controllable and predictable in their efffects.

Few people at the beginning of the ninteenth century needed an adman to tell them what they wanted.

Society drives people crazy with lust and calls it advertising.

When pundits and strategists claim "attack ads work," they mean it in the most cynical of terms. As Ipsos Reid researcher Andrew Grenville told the Vancouver Sun: "Attacks ads can often work in the short term. They can give you a short boost. But they reduce the number of people who want to vote. They reduce participation in the democratic process. They poison the system.

I pledge allegiance, to the marketplace, of the United States of America. TM. And to the conglomerates, for which we shill, one nation under Exxon-Mobile/Halliburton/Boeing/Walmart, nonrefundable, with litter and junk mail for all!

In most cold remedies," Andrew said, "there's a mishmash of ingredients. One's a chemical called phenylephrine; it's in what are advertised as decongestants to relieve a stuffy nose. Mostly, phenylephrine doesn't work—there isn't enough used to be effective—but it does raise blood pressure, which is harmful for anyone, and dangerous for those who have high blood pressure already.