Quotes About Advertising

Jack quit his advertising job and devoted himself to the life of the pen. Or rather, to the life of the Remington, soon to be replaced with an IBM Selectric, with the bouncing ball that let you change the typeface. Now that was cool!

Consumers today are less responsive to traditional media. They are embracing new technologies that empower them with more control over how and when they are marketed to.

This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.

Every time a message seems to grab us, and we think, 'I just might try it,' we are at the nexus of choice and persuasion that is advertising.

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.

If you really think about it, when watching television, you have product placement all the time.

Every time I surrender to stress, aren't I advertising the unreliability of God?

The man who stops advertising to save money is like the man who stops the clock to save time.

It's not the advertising - it's the dog food. Every time anybody has a look at it or has a lick of it, they don't like it.

Nevertheless, the inquiry turned up evidence to prove that with the help of mobsters, Post officials were dumping newspapers into the East River, incorporating them into the paper's circulation statistics, and thereby boosting advertising rates.

as consumers, we're too busy to pay attention to advertising, but we're desperate to find good stuff that solves our problems.

All marketers are storytellers. Only the losers are liars.

consumers, we're too busy to pay attention to advertising, but we're desperate to find good stuff that solves our problems.

Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You're just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth.

One day, I'd like to write a book about the worst ads ever run, but my fear is that it would be too long.

Differentiation is a zero-sum, advertising-based game.

marketers have turned advertising into an interactive process. Using relationships and frequency and permission

The biggest secret of the Internet is that it is inherently a direct marketing medium. In fact, the Internet is the greatest direct marketing medium of all time.

Before a marketer can build trust, it must breed familiarity. But there's no familiarity without awareness. And awareness—the science of letting people know you exist and getting them to understand your message—can't happen effectively in today's environment without advertising.

Marketing guru Jay Levinson figures you have to run an ad twenty-seven times against one individual before it has its desired impact. Why? Because only one out of nine ads is seen, and you've got to see it at least three times before it sinks in.

Permission Marketing represents a huge threat as well as a huge opportunity.

Have you ever heard of Gmail? Ever used it? If so, it's not because Gmail ran a lot of TV ads (they didn't). It's because the manifesto of free email got to you.

It's hard for me to imagine how a $50 million marketing campaign is ever appropriate for any business to launch an ideavirus. If you need to interrupt that many people, you're doing something wrong.